Business Administration - Business Analytics

The Business Accounting and Finance concentration prepares students for high-paying careers in corporate finance, investment banking and international accounting. The program offers a cutting-edge, AACSB-accredited curriculum that emphasizes a global economy perspective, developing skills in financial modeling, risk assessment and investment portfolio management through coursework, case studies and simulations. Students gain real-world experience via internships, capstone projects and industry collaborations.

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TROY's Business Analytics concentration equips students with the skills to predict business opportunities and risks by dissecting data, applicable across diverse fields such as business, engineering, pharmacology and architecture. Graduates will excel at identifying relevant information, examining data, creatively solving problems, organizing data, advising decision-makers, managing information for business intelligence and communicating insights effectively through visualizations and business terminology.

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The Entrepreneurship concentration is designed for aspiring business owners and startup founders. This program combines core business fundamentals with a focus on creativity and vision, preparing students to generate, develop and refine business ideas through courses like Business Plan Development and Product Development. Graduates gain practical experience via internships and are equipped with the skills in marketing, economics and analytics to successfully launch their own ventures or contribute to the growth of existing businesses.

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TROY's General Business concentration offers a flexible, interdisciplinary degree for students seeking a broad overview of various business disciplines. Ideal for those exploring different business areas, this program allows for extensive customization through upper-level classes across all business fields. It develops proficiency in management concepts, skills and strategic business techniques, preparing graduates for diverse career paths.

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The Bachelor of Science in Business Administration (BSBA) with a concentration in Marketing provides students with core business fundamentals and fosters creativity. The program's curriculum focuses on understanding customer preferences and guiding organizational efforts related to product development, promotional strategies, pricing and distribution. With flexible delivery options and instruction from experienced faculty, this program equips students with the knowledge to thrive in today's competitive global business environment.

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TROY's Risk Management and Insurance concentration prepares you for high-demand careers in risk management, underwriting, claims, and brokerage, with a unique focus on the specialty insurance market, including excess and surplus lines. Even before graduating, you'll have the opportunity to earn your Alabama state producer license, often by your second semester. The program's coursework aligns with prestigious professional designations like ASLI and CPCU, allowing you to work towards these while earning your degree. Our robust internship program, supported by faculty engaged with industry partners, provides invaluable connections and real-world experience, leading to rewarding RMI careers helping individuals and businesses manage and anticipate risk.

Customize your Business Administration degree by choosing a concentration from Environmental Science, Leadership Development, Legal Studies, Music Industry or World Languages (Spanish). This unique option allows students to leverage existing minors in one of these fields to gain a specialized business major.