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Business Administration - Business Analytics

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Program Info

Degree Type:
Undergraduate
Questions?
(800) 414-5756
Application Deadline
None
*Available for International Students
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About the Data Analytics Concentration

Are you curious and analytical? If you enjoy problem-solving and dissecting data, TROY's bachelor's degree in business administration with a concentration in data analytics may be the degree for you! Effective companies and organizations understand success comes with an element of risk-taking. For this reason, companies are always on the lookout for those who know how to predict opportunities and risks from a business standpoint. This degree will provide you with the skills and the know-how to predict success and potential pitfalls within the world market in a wide array of areas such as business, engineering, pharmacology and architecture.

John Robert Lewis Hall
“The Data Analytics concentration program has great professors who really work to help you learn, find success and who give you the foundational skills that will be needed to be successful in the workplace.”
Jess Jacobsen | Bachelor of Science in Business Administration with a concentration in Data Analytics '20

Learn Business Analytics from the Best

Within TROY's data analytics program, you'll be taught by experienced faculty members who are dedicated to seeing you succeed in your academic and future professional career. By combining facets from various business areas, mathematics and information technology, your courses will teach you to extract information from large databases in order to help your future company or organization with its decision-making. You'll learn the ins and outs of predicting business outcomes based on patterns, relationships, trends and customer behavior.

Analytics Skills You Will Learn

Upon graduation, you'll enter the business community with the skills to identify relevant information and examine data. You'll also be able to creatively solve problems, collect and organize data from various sources and advise the key decision-makers and shareholders on the best courses of action. Your training will help you analyze and manage information to create business intelligence and communicate your insights through creative visualizations and business terminology.
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Data Analytics Degree Curriculum

While specific courses may vary from year to year, coursework may include but is not limited to:
Academic Catalog Degree Map

Business Administration - Data Analytics

For more information about program availability and delivery options call 1-800-414-5756

Business Administration Concentrations

Tailor your future with TROY's Bachelor of Science in Business Administration by choosing a concentration that aligns with your career aspirations.
Business Accounting and Finance

The Business Accounting and Finance concentration prepares students for high-paying careers in corporate finance, investment banking and international accounting. The program offers a cutting-edge, AACSB-accredited curriculum that emphasizes a global economy perspective, developing skills in financial modeling, risk assessment and investment portfolio management through coursework, case studies and simulations. Students gain real-world experience via internships, capstone projects and industry collaborations.

Learn More about Business Accounting and Finance

Business Analytics

TROY's Business Analytics concentration equips students with the skills to predict business opportunities and risks by dissecting data, applicable across diverse fields such as business, engineering, pharmacology and architecture. Graduates will excel at identifying relevant information, examining data, creatively solving problems, organizing data, advising decision-makers, managing information for business intelligence and communicating insights effectively through visualizations and business terminology.

Learn More about Business Analytics

Entrepreneurship

The Entrepreneurship concentration is designed for aspiring business owners and startup founders. This program combines core business fundamentals with a focus on creativity and vision, preparing students to generate, develop and refine business ideas through courses like Business Plan Development and Product Development. Graduates gain practical experience via internships and are equipped with the skills in marketing, economics and analytics to successfully launch their own ventures or contribute to the growth of existing businesses.

Learn More about Entrepreneurship

General Business

TROY's General Business concentration offers a flexible, interdisciplinary degree for students seeking a broad overview of various business disciplines. Ideal for those exploring different business areas, this program allows for extensive customization through upper-level classes across all business fields. It develops proficiency in management concepts, skills and strategic business techniques, preparing graduates for diverse career paths.

Learn More about General Business

Marketing

The Bachelor of Science in Business Administration (BSBA) with a concentration in Marketing provides students with core business fundamentals and fosters creativity. The program's curriculum focuses on understanding customer preferences and guiding organizational efforts related to product development, promotional strategies, pricing and distribution. With flexible delivery options and instruction from experienced faculty, this program equips students with the knowledge to thrive in today's competitive global business environment.

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Risk Management and Insurance

TROY's Risk Management and Insurance concentration prepares you for high-demand careers in risk management, underwriting, claims, and brokerage, with a unique focus on the specialty insurance market, including excess and surplus lines. Even before graduating, you'll have the opportunity to earn your Alabama state producer license, often by your second semester. The program's coursework aligns with prestigious professional designations like ASLI and CPCU, allowing you to work towards these while earning your degree. Our robust internship program, supported by faculty engaged with industry partners, provides invaluable connections and real-world experience, leading to rewarding RMI careers helping individuals and businesses manage and anticipate risk.

Learn More about RMI

Interdisciplinary Concentrations

Customize your Business Administration degree by choosing a concentration from Environmental Science, Leadership Development, Legal Studies, Music Industry or World Languages (Spanish). This unique option allows students to leverage existing minors in one of these fields to gain a specialized business major.

Visualizing a Data Analytics Career

According to the Bureau of Labor Statistics, careers centered on data analytics are projected to see a significant increase within the next decade.

Faculty Profiles

Dewey Todd, Ph.D.

Dewey Todd, Ph.D.

Dr. Dewey Todd is the Associate Chair and an Associate Professor of decision systems and sciences.
Cali Davis, Ph.D.

Cali Davis, Ph.D.

Dr. Cali Davis is an Assistant Professor of decision systems and sciences.
Joe Teng, Ph.D.

Joe Teng, Ph.D.

Dr. Joe Teng is an Associate Professor of decision systems and sciences.

Related Programs

FAQ About the Business Administration - Data Analytics Degree

Learn more about the field of data analytics
What kind of jobs can you get with a data analytics degree?
  • Management Analyst
  • Business Analyst
  • Data Analyst
  • Data Scientist
  • Financial Analyst
  • Quantitative Analyst
  • Operations Analyst
  • Marketing Analyst
  • Project Manager
Where do data analyst work?

Overall, data analysts work everywhere. They work in the industries of healthcare, marketing, retail, investment banks, insurance, technology.

  • Management & Financial analysts may travel frequently to meet with clients. Some work more than 40 hours per week.
  • Operations research analysts spend most of their time in offices, although some travel may be necessary to meet with clients. Almost all operations research analysts work full time.
  • Because most industries use market research, marketing analysts are employed throughout the economy. Most analysts work full time during regular business hours. Some work under pressure of deadlines and tight schedules.
What are some typical entry-level positions?
  • Management Analyst
  • Business Analyst
  • Data Analyst
  • Quantitative Analyst
  • Financial Analyst
What other concentrations are available under the BSBA in Business Administration?
  • Accounting and Finance
  • General Business
  • Human Resources Management
  • Information Systems
  • Management
  • Marketing
  • Risk Management Insurance

Helpful Links

News

Data analytics is important for any organization’s health and success which is why data skills are in hot demand in the workplace.

In Global Demand: Data Analytics Skills

As Dr. Bohler explains, data analytics is the science of analyzing data and extracting meaningful information that can be used to make better decisions in an organization. This is something we all start doing from an early age.

Read More

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