About the BSBA Business Administration - Marketing Major
Marketing is everywhere. Whether it's a Fortune 500 company or a small family-owned shop, every business needs - and relies on marketing. Teaching you core business fundamentals while inspiring creativity and vision, TROY's BSBA in Business Administration- Marketing equips you with the knowledge you need to excel in today's competitive climate.
A Marketing Degree from an AACSB-Accredited College
A Competitive Business Program that Values Hands-On Learning
Bachelor of Science in Business Administration Curriculum
Degree Maps
Business Administration - Marketing Program Locations
For more information about program availability and delivery options, call 1-800-414-5756
Business Administration Concentrations
The Business Accounting and Finance concentration prepares students for high-paying
careers in corporate finance, investment banking and international accounting. The
program offers a cutting-edge, AACSB-accredited curriculum that emphasizes a global
economy perspective, developing skills in financial modeling, risk assessment and
investment portfolio management through coursework, case studies and simulations.
Students gain real-world experience via internships, capstone projects and industry
collaborations.
Learn More about Business Accounting and Finance
TROY's Business Analytics concentration equips students with the skills to predict
business opportunities and risks by dissecting data, applicable across diverse fields
such as business, engineering, pharmacology and architecture. Graduates will excel
at identifying relevant information, examining data, creatively solving problems,
organizing data, advising decision-makers, managing information for business intelligence
and communicating insights effectively through visualizations and business terminology.
Learn More about Business Analytics
The Entrepreneurship concentration is designed for aspiring business owners and startup
founders. This program combines core business fundamentals with a focus on creativity
and vision, preparing students to generate, develop and refine business ideas through
courses like Business Plan Development and Product Development. Graduates gain practical
experience via internships and are equipped with the skills in marketing, economics
and analytics to successfully launch their own ventures or contribute to the growth
of existing businesses.
Learn More about Entrepreneurship
TROY's General Business concentration offers a flexible, interdisciplinary degree
for students seeking a broad overview of various business disciplines. Ideal for those
exploring different business areas, this program allows for extensive customization
through upper-level classes across all business fields. It develops proficiency in
management concepts, skills and strategic business techniques, preparing graduates
for diverse career paths.
Learn More about General Business
The Bachelor of Science in Business Administration (BSBA) with a concentration in
Marketing provides students with core business fundamentals and fosters creativity.
The program's curriculum focuses on understanding customer preferences and guiding
organizational efforts related to product development, promotional strategies, pricing
and distribution. With flexible delivery options and instruction from experienced
faculty, this program equips students with the knowledge to thrive in today's competitive
global business environment.
Learn More about Marketing
TROY's Risk Management and Insurance concentration prepares you for high-demand careers
in risk management, underwriting, claims, and brokerage, with a unique focus on the
specialty insurance market, including excess and surplus lines. Even before graduating,
you'll have the opportunity to earn your Alabama state producer license, often by
your second semester. The program's coursework aligns with prestigious professional
designations like ASLI and CPCU, allowing you to work towards these while earning
your degree. Our robust internship program, supported by faculty engaged with industry
partners, provides invaluable connections and real-world experience, leading to rewarding
RMI careers helping individuals and businesses manage and anticipate risk.
Customize your Business Administration degree by choosing a concentration from Environmental Science, Leadership Development, Legal Studies, Music Industry or World Languages (Spanish). This unique option allows students to leverage existing minors in one of these fields to gain a specialized business major.
Program Flexibility and Expert Faculty
Faculty members are highly qualified and possess diverse academic and business backgrounds. Because our faculty members have real-world experience, course instruction focuses not only on vital concepts but also on practical application of these concepts.
As a recipient of the BSBA in Business Administration with a concentration in marketing, you will have the knowledge, skills and attitudes necessary to understand and cope with the challenges faced by business and organizational leaders in a dynamic, global workplace. The curriculum is highly relevant to the needs of students and the requirements of their employers. TROY's relevant curriculum and highly qualified faculty provide students with the foundation to become successful leaders in business, industry and government.
Careers in Marketing
The BSBA in Marketing opens up career opportunities in business, government, the U.S. military and not-for-profit organizations, both in the United States and the world over. Opportunities lie primarily in the fields of marketing management, brand management, entrepreneurship, distribution management, global business, promotion management, marketing research, retail management and personal selling. This degree also prepares students for admission to graduate programs in business and professional schools of law.
Faculty Profiles
