ALL WAYS REAL. ALWAYS TROY.
It's more than a slogan. It's who we are. Discover a university where real connections and stories come alive.
It's more than a slogan. It's who we are. Discover a university where real connections and stories come alive.
We're ushering in a new chapter that stays true to our roots while looking boldly ahead. All Ways Real. Always TROY. captures the strength, spirit and determination that define our community today and for generations to come.
At TROY, we're shaped by authenticity, resilience and the people who lead with both.
We don't just celebrate the wins. We applaud the work behind them and value the relationships
made in the process. The early mornings. The late nights. The every-minute-in-between.
To all Trojans — past, present and future — welcome to a new era of TROY.
Troy University is launching a new brand campaign that celebrates the authentic, transformative
experiences that make being a Trojan special.
Titled “All Ways Real. Always TROY.” the campaign highlights the values of discovery,
exploration, persistence, leadership and mutual support that define the Trojan experience.
Developed in partnership with Carnegie Higher Education, the campaign emerged from a comprehensive brand research effort involving internal
stakeholders, external perception surveys and competitive analysis. The result is
a message that reflects not only what the University offers, but who Trojans are.
Read the Full Story
Share your TROY stories with the world using #AllWaysReal #AlwaysTROY. Customize your social accounts and get engaged. Here are a few custom graphics to get you started. Go Trojans!